Webdesign Agency Germany

Concept, Design, Development & Support 🚀

We develop websites and online shops that turn visitors into customers - with creativity, technical know-how and enthusiasm.

As a web design agency operating throughout Germany, we design and develop convincing websites for sustainable success. We translate corporate goals into web design strategies and thus help companies of all sizes to succeed.

In all projects, we accompany our customers from the idea to the conception & implementation to the operation. We work in an agile manner and develop your ideal solution together.

Why web design from us:

Responsive: Whether mobile, tablet or PC
SEO-optimised: Completely optimised for Google & Co.
Intuitive: Modern and simple design for best usability
Simple: 100% editable by you without programming knowledge
Secure: Encrypted & with automatic back-ups

Our web design process

We believe that the key to success is process. Our proven approach to web design projects is simple:

Needs analysis

Design draft

Implementation

Optimisation

Our favourite CMS

We work with many different content management systems, tools and programming languages to offer you the best solutions:

Contact us

Make your request here now. 👋
We are available for you by e-mail, telephone or contact form.

02202 961150 Mo - Fr 09:00 - 17:00 o'clock

hallo@keyperformance.de Antwort innerhalb von einem Werktag

Your contact person

Philippe Großmann
Managing Director

You are in good company.

More than 100 companies already work with us:

Professional web design: What's the point really?

Nowadays, almost anyone can put together a website themselves. The providers of so-called website construction kits outbid each other with flowery advertisements and low-priced offers. With them, a website can be put together without any programming knowledge, and at first glance it looks quite attractive.

Unfortunately, the do-it-yourself websites usually do not meet the requirements that are placed on a commercially used website today. Looking nice is not a quality criterion here. Even if the building blocks of a website construction kit are designed according to modern principles, this does not necessarily apply to the end result, especially not in comparison to professionally designed and programmed websites. You can read here what professional web design is all about.

A paintbrush does not make you a Michelangelo

A commercial website that is supposed to meet today's demands for e-commerce and lead management is a complex structure consisting of programming, design and analysis. The fact that a website construction kit provides modules that are programmed according to modern aspects does not mean that this necessarily results in a perfect website. It is like handing expensive brushes and paints to the participant of a painting course at the adult education centre and instructing him to create a masterpiece for eternity.

A professionally created website contains expert knowledge in the fields of programming, design, graphic design and layout. In addition, there are in-depth skills in the areas of visual communication, customer retention and lead generation. Finally, there are skills in SEO (search engine optimisation), tracking and data analysis. Many websites are also based on content management systems (CMS). So if the website has the task of handling or promoting business processes, you should rather entrust its design to a professional.

Not all websites are the same

Our network culture today is multimedia. Three form factors in particular determine everyday use of computers: desktop computers including notebooks, tablet computers and smartphones. They all have their individual way of displaying internet content. And therefore each class of device requires its own website version.

It is not enough to rearrange the image and text content of desktop screens for smaller devices. What makes the matter too complex is the fact that the reception and non-verbal communication between the user and the computer in the different device classes follow their very specific peculiarities.

This results in very different user profiles that must be taken into account in the design and functionality of the respective website version. Nevertheless, all versions must follow an overriding design principle so that the user immediately recognises the company and the brand after changing devices.

Web design and web development - where is the difference?

One cannot do without the other - yet the difference should be clear. To take an illustrative example from car construction: Web design is the body. Web development is the engine.

Web design encompasses the visual design of a website, including the pages it contains and their links. Web design therefore produces static pages that are presented as the designer has assembled them. As a rule, static pages contain text content, images, links and, if required, embedded videos. In addition, there are graphic design elements.

Theoretically, a website can consist exclusively of static pages as delivered by the web designer. A website of this kind works somehow - but there is not much you can do with it. What is missing is interaction - in other words, everything that makes up the sales-promoting effect of a website.

Nevertheless, web design is of central importance - for the production of the templates that are used in web development. Web development refers to the functionality behind the website - under the bonnet, so to speak. An example:

The invitation to contact can be static or dynamic. The static version comprises a web-designed page with a link that opens a text window of the standard mail programme on the computer.

The dynamic version, as it is the product of web development, presents a page with an input form - which, by the way, was designed with the means of web design - and which, once submitted, triggers a script on the server. This script takes over the entered data, checks for incorrect entries (if this has not already been done during the input via JavaScript), transfers the data to the database and presents a new page in the user's browser, designed by the web designer, with a confirmation of receipt. If you want to know how this works, get in touch with us.

Web development is behind a lot of elements on a website: animated page content, calls to action like the entry in the mailing list, surveys or prize competitions - these are just some of the countless applications. In addition, there are processes running in the background that the user is not consciously aware of, such as the tracking of his user behaviour within the framework of his customer journey. A website construction kit cannot even begin to keep up with this.

User-friendliness through UX development

A hybrid of web design and web development is what the user experience developer - also called UX developer for short - is all about. His topic is user-friendliness. He checks all elements of a website to see if their structure is clear and logical. The aim is not to send the website visitor into a digital desert from which he cannot find his way out.

UX development ensures that the user always knows where he is within the website and how to get to the content that interests him. This applies not only to the structure and design of individual pages, but especially to the linking of the individual sections, which must follow an easily comprehensible logic.

Criteria for a functional website

As complex as the structure of a well-functioning website may be, its functional task is simple to describe: stay tuned. Everything, but really everything within a well-programmed and structured website is designed to motivate the visitor to stay on the website as long as possible and to absorb as much content as possible.

This is not an end in itself, but hard marketing. With every minute that potential customers spend on the website, the chances increase that they will come across exactly what they are looking for and that they will come to the certainty that they have come to exactly the right address with this company and this brand.

Therefore, everything on the website is geared towards constantly keeping visitors interested and motivating them to get more in-depth and detailed information and - most important of all - to get in touch. Site visitors who contact the company on their own initiative become leads. And leads are the gold standard of online marketing.

There is an obvious strategic reason for focusing on constant attention. It lies in the objective that a commercial website usually has: conversion. In marketing, conversion refers to an action by the visitor that is in line with the company's intention. In most cases, this is the purchase of products or services, but it can also be an entry in a mailing list, participation in a competition or the retrieval of exclusive information material.

All elements that vie for the constant attention of visitors therefore also have conversion in their crosshairs. There are some criteria that must be met to achieve this goal:

Less is more: Clear and concise design invites you to linger and motivates you to engage with the content. A page crammed to the last square millimetre generates intense repulsion and motivates churn. The product message - as interesting as it may be - goes unnoticed.
Variety is half the battle: A long stretch of text is mainly something for confirmed bookworms. Those who want to find out about your offer and may only be able or willing to spend limited time on it need to be informed quickly and through all channels. The page layout should take this into account: The varied and harmoniously coordinated design with text, images, videos, buttons, info boxes and graphic elements creates the world of experience that suits your offer. This is how you reach your target group via mind and emotion at the same time.
Create a sense of achievement: Nothing frustrates and stresses out website visitors more than a confusing user interface that offers an exaggerated choice of alternatives. Good web design should be oriented towards the functional specifications of the computer game industry, and here especially in the case of 3D shooters. The course of the game is usually linear along a clear plot line, although the player has the impression of determining the course himself. The slogan is: the user path leads to conversion.
Fonts can talk: Using the right font is almost as important as the text in conveying the message. What many do not consider: fonts can convey emotions. Therefore, choosing a font that suits the offer is of fundamental importance. It goes without saying that the font must also be easy to read at the same time.
Websites generate leads: An essential characteristic of human beings is their weakness in making decisions. Even if your site visitors are highly enthusiastic about your offer, a large proportion of them will chalk it up as a nice experience and then turn their attention to other things. So what is key on the website in the right places is the clear call to action, also called a call-to-action (CtA). CtAs are like a good friend who gives the page visitor the right advice at the right time, something like this: Get in touch and find out all about your personal web design.

Web design and CI - the ideal pair

A website is not a lonely island that blooms in quiet splendour. No matter how ingenious and fascinating the design and functionality - if it is not directly connected to your company's brand message, it will not be able to fully realise the intended goals.

Your website must transport the CI - and here in particular the CD (corporate design) - of your company as loss-free as possible, and this in all versions up to the mobile page for the smartphone. Much of what leads to conversion goes back to quality, product design and user benefits. But beyond that, there is another important factor that plays a significant role in the purchase decision: trust in the brand and the image associated with it.

No matter how sophisticated the conception of your website is - it must consistently link the positive user experience with the brand message at every point. This is the only way to seamlessly integrate the company's image into the customer journey. This is fundamentally important to let the power of the brand work on the conversion.